Sports Medicine and Orthopaedic Reconstruction & Trauma

SPORTS MEDICINE AND
ORTHOPAEDIC RECONSTRUCTION &
TRAUMA

12 Weeks

Upcoming Courses

May

24 Atlanta, GA

3

weeks at home

Starting 5/24/21

9

weeks on campus

Starting 6/7/21

Graduation Day

8/13/21

June

7 San Diego, CA

3

weeks at home

Starting 6/7/21

9

weeks on campus

Starting 6/21/21

Graduation Day

8/27/21

June

21 Cincinnati / North, KY

3

weeks at home

Starting 6/21/21

9

weeks on campus

Starting 7/6/21

Graduation Day

9/10/21

July

6 Houston, TX

3

weeks at home

Starting 7/6/21

9

weeks on campus

Starting 7/19/21

Graduation Day

9/24/21

Curriculum

Professional Representative Certification (Week 1)

All medical sales representatives must complete industry credentialing prior to entering the operation room.

Professional Representative Certification (PRC)

As a requirement, all medical sales representatives must complete industry credentialing prior to entering an operating room. Knowing hospital protocol and operating room etiquette is a must. Most company sponsored training programs spend less than a day covering this subject matter. At the Medical Sales College, we offer the best-trained professional representatives for the benefit of the employer, hospital and patient safety. In addition, as a selling representative, you work with several departments at the hospital. In our PRC certification, a student of the Medical Sales College takes it a step further. A typical representative learns by trial and error. At the Medical Sales College we want to give you every advantage to succeed. We take no chances. Outside of hospital protocol and operating room etiquette, we also cover industry regulations.

Fire Safety; Laser; Radiation; Electrical Biomedical
National Patient Safety Goals
How the FDA Regulates Medical Device Manufacturers
Regulations of Adverse Events & Complaint Handling
HIPAA
Blood Borne Pathogens
Infection Control
Aseptic Principles & Techniques
AdvaMed
Code of Ethics
O.R. Conduct for the Sales Rep
SPD, Decontamination & Instrument Processing
Compliance & the Sunshine Act
Off Label Awareness
General Surgical Instrumentation

MDRepTrack Introduction

MDRepTrack (MDRT) is designed as a game-changing software system specifically built for the medical device industry. The software will assist the Medical Sales College student in three distinct ways.

It works as an electronic textbook for our graduates to maintain all of the information learned at the Medical Sales College.
It makes the graduates of the Medical Sales College more prepared for an interview as a highly differentiated candidate.
It is a fully functioning CRM system that will assist in the success of a representative while in the field.

The following is a sampling of how students will use MDRepTrack.

How to Enter Course Vocabulary, Procedures & Products
How to Enter Publications and Educational Videos
How to Define Your Territory
Surgeon Targeting & Profiling
Hospital Profiling

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Anatomy & Vocabulary (Weeks 2 & 7)

Anatomy and vocabulary is vital to understanding pathology and procedures as well as the devices themselves.

In week 2 you will learn anatomy and vocabulary as it pertains to Orthopaedic Reconstruction & Trauma

In week 7 you will learn anatomy and vocabulary as it pertains to Sports Medicine.

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Orthopaedic Reconstruction & Trauma (Weeks 3-5)

Students develop a comprehensive understanding of the Orthopaedic Reconstruction & Trauma (ORT) concepts and treatment options. ORT is a three week program that breaks out into knee week, hip week, and trauma week.

Knee and hip week curriculum will focus on students gaining an understanding of anatomy, pathology, biomechanics, device design, and history as it relates to total knee and total hip arthroplasty. Students will also get an understanding of UNI knee’s, Bi-Polar hips vs total vs revision vs oncology.

During trauma week, we focus on fracture classifications. We discuss primary and secondary healing of bones. We set up fracture conference workshops looking at X-Rays, identifying the fracture, and learning how to discuss solutions. Students will build their confidence so that they are a confident asset to the surgeon’s team.

The following is a complete list of suggested education during the ORT curriculum:

Hip and Knee:

Anatomy
Pathologies
Biomechanics (anatomical relationships and importance of balance/biomechanics)
X-ray/MRI and physical analysis
History of Arthroplasty Technologies
Surgical Treatment Options
Surgical Arthroplasty Techniques
Implants & New Technologies
Clinical Studies Research Project
Radiograph /Image Analysis
Devices and Design Concepts
Implants- Product Analysis
Implants- Competitive Analysis
Product Profiling / Role Plays

Trauma:

Anatomy (Long Bone /Trauma, Femur, etc.,)
Long Bone Traumatic Pathologies
Fracture Classifications
Primary & Secondary Bone Healing
History of Plating Technologies
Surgical Treatment Options for Long Bone Trauma
Long Bone Plating Surgical Technique
Implants & New Technologies
Clinical Studies Research Project
Radiograph /Image Analysis
Devices and Design Concepts
Implants- Product Analysis
Implants- Competitive Analysis
Long Bone Product Profiling / Role Plays

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Regenerative Medicine & Biologics (Week 6)

With the introduction of new technologies like stem cells, growth factors, amniotic tissue membranes, and extensive portfolios of allograft and autograft tissue types, there is a lot to learn in the field of regenerative medicine and biologics.

Like PRC, most company sponsored training programs spend less than one day on biologics (some as little as a couple of hours). At the Medical Sales College, we understand that an expert in biologics is high in demand. We spend the time necessary to get you more than just acquainted with biologics. The following is a list of Orthobiologic and Regenerative Medicine topics learned throughout the week.

Bone Formation
Bone Healing
Autografts
Demineralized Bone Matrix
Stem Cell Therapy
Platelet Rich Plasma
Amniotic Membranes
Soft Tissue Allografts
Human Dermal Tissue
Synthetic Biologics
Cartilage and Joint Preservation
Wounds
Tissue Banking

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Sports Medicine (weeks 8-10)

Students develop a comprehensive understanding of Sports Medicine concepts and treatment options. Students will gain knowledge of the most common Hip, Knee, Shoulder pathologies and procedures.

The primary goal is to obtain a wide vocabulary based on ORT and Sports Medicine terminology. Secondly, graduates will form a strong, solid foundation, which will enable them to integrate and contribute at a faster pace once out in the field. The following is a complete list of suggested education during the specialty curriculum:

Hip, Knee & Shoulder:

Anatomy
Pathologies (joint instability, biceps degeneration, rotator cuff tears, AC separations, meniscal injuries, ACL and PCL ruptures, Osteochondral degeneration)
Biomechanics (anatomical relationships and importance of balance/biomechanics)
X-ray/MRI and physical analysis
History of Arthroplasty Technologies
Surgical Treatment Options
Surgical Arthroplasty Techniques
Implants & New Technologies
Clinical Studies Research Project
Radiograph /Image Analysis
Devices and Design Concepts
Implants- Product Analysis
Implants- Competitive Analysis
Product Profiling / Role Plays

Capital Equipment & Disposables:

Power equipment
Electrocautery
Fluid management
Visualization
Instrumentation

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Dynamic Consultative Selling (Week 11)

Medical Sales College introduces the first ever industry selling platform – Dynamic Consultative Sales. This selling methodology was developed using input of orthopaedic surgeons and industry hiring managers. DCS is built not for general selling, but specifically for the medical device industry.

Dynamic – Active commitment, energetic, effective actions
Consultative – Macro and micro strategies, industry expertise
Selling – Customer centric solutions and partnerships

With more than 2,000 representatives trained on DCS, it is now the largest and most popular selling platform available for the medical sales industry.

Students will spend time in various workshops and role play scenarios:

Relationship building
Needs-based selling
Product value
Validation

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Career Development & Placement Services (Week 12)

Prepare for the interview process and connect with our network of hiring managers.

After successfully completing the necessary requirements and education, students will focus on career development & job placement. With the vast amount of industry connections, along with the launch of the ZeroFee Recruiting profile, this is what makes the difference for our students. The following are the specifics learned throughout the final week.

Resume building
Interview Preparation & Role Play
ZeroFee Recruiting video filming
Networking Plan & Messaging
Hiring Manager Target Sheet
LinkedIn InMail Campaign

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Speak with a hiring manager in only

12 WEEKS

With our hands-on training and specialized surgical sales education

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Get Average Compensation of

$180,000

Total medical device compensation increased by 9% from last years’s findings

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Overall Placement Rate

97%

With 2,045 job placements as of September 30, 2020

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Companies that Hire our Graduates

2,000 + Industry Connections

From our Graduates

"Attending Medical Sales College will significantly increase your chances of getting in front of hiring managers and gives you an advantage for this role's technical aspects when interviewing.

Also, the training gives you confidence that you won't be lost during your first trip to the OR."

Nick Sirera

Stryker

"I was a recent college graduate with little sales experience. I wanted mentorship and a solid foundation walking into this industry, and I knew I could get that from MSC."

Freeda Raju

OrthoFix

“If you know you want to be in this industry and feel that your background lacks clinical knowledge, MSC is the perfect opportunity.

It is definitely worth the investment to grow your knowledge and prepare yourself for a career in the medical device industry.”

Brandon Benson

SM & ORT, Smith + Nephew

"I would recommend MSC to anyone who is looking to get into this industry...

There's a certain level of finesse, there's a certain level of professional knowledge necessary. You have to look at an x-ray and help the doctor figure out treatment. You have to help a surgeon, as you're standing in the OR, figure out how to use your product while they're using it on a patient."

Ashley Hauss

MSC Graduate

Tuition

12-Week Specialty Programs

Classes are full-time Monday – Friday

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$14,000 +

$350*

*Fees – Access to educational material (in lieu of textbooks) to be paid prior to the start of the program